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Daimler Chrysler TV Advert

Hollywood Director Roland Emmerich films a Commercial for DaimlerChrysler

Unusual shoot at the Great Salt Lake, Utah, USA

60-second commercial communicates the Group’s potential

Worldwide TV campaign launched November 19, 2001, cinema release for November 21, 2001

DaimlerChrysler secured Hollywood director Roland Emmerich to film an unusual commercial entitled "Infinite Possibilities". This is the first time Emmerich has made a commercial for TV and cinema release. It was filmed at a particularly unusual location, the Great Salt Lake in Utah, and the stars of the short film are more than 40 DaimlerChrysler passenger cars and commercial vehicles. The aim of the 60-second commercial is to put across the Group’s impressive market portfolio and extensive products, which range from the 2-seater smart passenger car to the 45-ton Freightliner Century Class truck.

The short film is a new element of DaimlerChrysler’s global corporate campaign, which was launched back in October. The long-term campaign is designed to appeal to decision-makers from business and politics, investors, financial analysts, opinion-makers and the media, as well as employees, suppliers, business partners and customers.

Roland Emmerich, director of the commercial, is well-known from his work on films such as ‘The Patriot’, ‘Godzilla’ and ‘Independence Day’. He is highly enthusiastic about this new undertaking: "The idea behind this commercial is very creative and original. It was a real challenge to put across a visual and emotional concept concerning the best cars and trucks when you only have 60 seconds. That’s why I immediately agreed to get involved."

DaimlerChrysler presented the short film in Berlin’s KINOPOLIS cinema yesterday in the presence of numerous guests from the world of press and media, director Roland Emmerich and executive producer Oswald von Richthofen.

The commercial will be broadcast on television channels that focus mainly on business and news in America, Asia, Europe and in selected German cinemas. It will be launched on television on November 19, 2001 and in cinemas on November 21, 2001.

Facts and Figures

Director: Roland Emmerich
Production: GAP Films Commercial Productions GmbH, Munich
Creative idea: Springer & Jacoby, UK, London
Camera: John Toll (Oscar winner for cinematography in the films ‘Braveheart’ and ‘Legends of the Fall’)
Film format: 35 mm
Location: Bonneville Salt flats, Wendover, Utah, USA
Duration of shoot: 4 days
Featuring: More than 40 DaimlerChrysler vehicles: a cross section of the company’s entire product range of passenger cars and commercial vehicles

Roland Emmerich, the German director of Stargate and Independence Day, was born in Stuttgart on 10 November 1955. He graduated from high school in Sindelfingen (near Stuttgart in Baden-Württemberg) in 1974, and worked in advertising before he began studying film in Munich in 1977. Starting with his earliest filmmaking projects, Emmerich demonstrated a preference for science-fiction and special effects. As a film student, Emmerich made The Noah's Ark Principle ("Das Prinzip Arche Noah"), a school project that was chosen as the official opening film of the 1983 Berlin Film Festival and was the most expensive student film ever produced in Germany.