"The
State Fair is a true icon of Texas, which just happens to be the
epicenter of the U.S. light truck market. It's easy to illustrate just
how important Texas is to us," said Ernest Bastien, vice president of
vehicle operations for Toyota Motor Sales U.S.A.
"If
you need more proof of how important Texas is to Toyota, all you have
to do is take a look in San Antonio at our new truck plant there," he
said.
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| The 2007 Tundra |
Toyota has constructed a new truck
plant in San Antonio to produce the 2007 Tundra. Its original
projections were that the plant would amount to an investment of $850
million and create 2,000 new jobs. The plant has attracted more
suppliers than anticipated from other states to build facilities on
Toyota's site, and as a result, the total investment on the site has
grown to well more than $1 billion and 4,100 new jobs.
Toby
Hynes, president of Gulf States Toyota, the distributor in the
five-state region, pointed out, "Dealers in the region are currently
investing $600 million to bring their facilities up to the new Toyota
standards. At GST, we are investing $70 million in a greatly expanded
Vehicle Processing Center in Houston and other facilities... so we can
bring the highest levels of service to our customers."
"So,
to put it mildly, Toyota, Gulf States Toyota and our dealers are
expanding in Texas in just about every way you can imagine," Hynes said.
"When
you add in the investments being made by Gulf States Toyota and our
dealers, we are bringing nearly $2 billion worth of new facilities into
the economy of Texas," Bastien said.
"The
plant is impressive. Huge coils of steel roll into one end of the
plant, and finished pickup trucks roll out the other. Inside, there's
some of the largest pieces of manufacturing equipment in the state," he
said.
Big Truck Fills True Truckers Needs
When
it goes on sale next February, the new 2007 Toyota Tundra will be
available in 31 different models, with three engine choices -- a
fuel-sipping 4.0 liter V6, a 4.7 liter V8, and an all-new 5.7 liter V8.
The truck boasts a towing capacity of more than 10,000 pounds.
The
new Double Cab long bed truck, which will be seen at the fair for the
first time, has an eight-foot bed and a 165-inch wheelbase. The longest
Tundra model, it is suitable for carrying a crew of six, plus cargo.
The
Regular Cab long bed, also debuting at the fair, has extra storage
space behind the driver's seat and what Toyota believes will be the
largest interior volume in its class. The Regular Cab is available in a
standard grade that includes heavy-duty vinyl flooring and content
targeted specifically for work-related use.
"We
think both of these trucks will have special appeal with true truckers,
including a variety of hard-working commercial and ranch users,"
Bastien said. "We decided the new Tundra needed to be a truck built
exclusively for the customer, not a truck that simply benchmarked the
full-size competition."